MOST GAMES ARE BUILT ON ASSUMPTIONS.
THE BEST ARE BUILT ON
PLAYER UNDERSTANDING.

QA testing and playtesting serve different but complementary purposes:

QA Testing focuses on: Finding technical bugs and glitches

• Ensuring game stability and performance

• Testing across devices and platforms

• Verifying features work as programmed

Playtesting focuses on:

• Player experience and engagement

• Game balance and difficulty tuning

• Usability and onboarding clarity

• Whether gameplay is fun and rewarding

Start playtesting as early as possible, ideally during the concept and prototype phases, not just before launch.

Early playtesting saves time and money by identifying design issues before they become expensive to fix. We've seen studios reduce development cycles by 6 months through strategic early-stage player research.

Engagements typically start from $3000.

For studios exploring research for the first time, we offer a fixed-price Pilot Sprint, a single focused sprint at a transparent, flat rate, so you see the value before committing to a full programme.

Contact us for a tailored quote based on your game and development stage.

We recruit expert playtesters who deeply understand your game's genre and context.

Our Genre-Specific Recruitment Process: 

• Step 1: Genre Specialization

We only recruit players with extensive experience in your specific genre (MOBA, RPG, FPS, puzzle, mobile, etc.). For a competitive MOBA, we might require 500+ hours of play experience in similar titles.

• Step 2: Expertise Validation 

Playtesters must demonstrate deep game knowledge: understanding meta, balance, progression systems, and competitive dynamics relevant to your game.

• Step 3: Communication Ability

We screen for articulate players who can explain their thinking beyond "it feels bad" providing designer-level insights about why mechanics work or don't work.

• Step 4: Commitment Level

We select committed playtesters available for multiple sessions, ensuring continuity and depth in feedback across your development cycle.

We provide comprehensive, actionable deliverables designed for immediate implementation by your development team.

Core Deliverables:

1. Detailed Written Reports

• Executive summary with prioritized recommendations

• Behavioral analysis with specific player quotes

• Design recommendations with expected impact

• Comparative analysis across player segments

2. Video Recordings

• Full session recordings of all playtesting

• Timestamped highlights of critical moments

• Player reactions and verbal feedback captured

• Navigation patterns and confusion points documented

3. Data Dashboards

• Engagement metrics and completion rates

• Player journey heat maps and flow analysis

• Friction point identification with severity ratings

• Quantitative data supporting qualitative insights

4. Stakeholder Presentations

• Executive summaries for leadership decisions

• Visual presentations of key findings

• Workshop sessions to discuss implications

• Follow-up consultations for implementation guidance

We take your game's secrecy seriously using industry-standard protections to safeguard your IP and player data.

Our Approach:

• NDAs for All Involved: Every playtester, team member, and partner signs strict non-disclosure agreements before accessing your game.

• Secure Data Handling: Sessions use encrypted platforms for recordings and sharing; data is stored on compliant servers (GDPR-aligned) with access limited to your project team.

• Anonymized Reporting: Player insights are aggregated and anonymized in deliverables, ensuring no identifiable info leaks.

• Proven Track Record: We've handled sensitive AAA projects for 20 years without breaches, and certainly want to keep it this way.

We offer remote, in-person, or hybrid serving studios worldwide from London.

Remote (90% of our work):

• Natural play on own devices

• Streaming, recordings, and interviews

• Cost-effective and scalable

• WW reach

In-Person:

• Controlled observation with body language insights

• Available in UK, US or France

Hybrid: 

• Remote for iteration

• In-person for milestones.